Brand Security and Monitoring

Brand Security
Monitoring websites, social media, and other channels to look for and handle instances like brand infringement.

Why online brand protection is critical

Counterfeit Detection and Prevention
Anti-Phishing and Fraud Protection
Compliance Monitoring and Enforcement

Attackers today increasingly rely on deception. Phishing, spear-phishing and impersonation attacks are on the rise for one simple reason – they are incredibly effective. Consumers and business customers alike place a great deal of trust in the brands they interact with online, making it easy for attackers to impersonate a company’s website and to dupe users into revealing sensitive information. For multitasking users who are constantly bombarded by promotional emails, social posts and targeted display ads, spotting the subtle differences between a real and a spoofed domain or website can be a challenge.

That makes it relatively easy for attackers to impersonate a brand in order to access a secure network, steal company and customer data or initiate a fraudulent money transfer. The result of these attacks can be significant – from damage to brand and reputation, to lost revenue and productivity, as well as compliance fines, legal fees and cleanup costs.

The challenge of online brand protection lies in the fact that the attack takes place on separate domains that are outside the target company’s traditional security perimeter. Gateway defenses may be able to stop employees from visiting a cloned site, but they provide no protection for customers, partners, or others who may inherently trust the brand. To prevent these impersonation attacks, organisations need brand protection solutions that can proactively seek out potentially suspicious domains and cloned sites, blocking and taking them down before they can do damage. That’s where Mimecast can help.